Web Based CRM Software: Can It Help My Business?

By Greg Handchild

Web based CRM software can make any operation, both large and small, run more efficiently and productively. These software programs have more benefits than local based CRM products, Outlook, Excel, and handwritten notes.

One of the biggest benefits to this type of software is that there is almost infinite scalability. A small company with big aspirations can use the same software when they are a burgeoning office of ten and when they have hit the big time with over one hundred employees.

This scalability is often cheaper to implement as well because it is a matter of upgrading a license when a new employee is added. The software is installed on a server and moving from ten people to one hundred is easily accomplished by moving the hosting of the crm software to a dedicated server when the need arises; which varies from office to office depending on how much the web based CRM software is actually used.

Another noteworthy benefit of this software is its easy of use. When compared to other computer applications, most people like using the internet and find it easier.

The computer?s web browser is the single most used piece of software on any personal computer system. By harnessing the browser?s ability to handle complex web pages, these web based contact management products allow even a novice computer user to immediately feel a sense of comfort because the page they are looking at is not a computer program; it is just a page in their web browser.

Another noteworthy benefit is the wide level of accessibility. If it weren?t for web based software, it would be difficult to securely log into a CRM system. In fact, that is the reason why most companies would prohibit employees from accessing the sensitive information from non-company owned computers; this would be very limiting.

These safe guards were in place to prevent hacking. With the advent of Contact management systems accessed through the web browser, the encryption is built into the web browser. Some companies still have their employees establish a secure connection via VPN first, prior to using the browser but even without the added layer of VPN, the browser is still quite secure.

CRM software has come a long way. It is much more affordable for the small business now and is easy to use by anyone that can comfortably use a web browser. The future of CRM software will see more robust products at lower price points and more useful features to improve productivity of those using it. - 30445

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